Every plan runs the same product — the same Builder, the same agents, the same call quality. A monthly fee buys a lower per-minute rate with minutes included, plus more numbers, more knowledge bases and longer call history.
The three plans
| Starter | Pro | Scale | |
|---|---|---|---|
| Monthly fee | £0 — pay as you go | £45 + VAT (£54) | £150 + VAT (£180) |
| Per-minute rate | 15p | 12.5p | 11p |
| Included minutes | — | 360 | 1,300 |
| Phone numbers | 1 | 3 | 10 |
| Knowledge bases | 1 | 2 | 10 |
| Call history | 90 days | 6 months | 1 year |
Prices are net; VAT is added according to the account's billing location — see VAT below. The per-minute rate applies to the realtime models the Builder defaults to; pipeline models meter their parts separately, and the full rate card is in the dashboard. Pro and Scale also unlock Workspace integrations. The full feature-by-feature table is in Plans & limits.
How included minutes work
Each monthly renewal grants the month's calling credit into the credit balance — £45 on Pro, £150 on Scale, the full plan price in both cases. Calls draw the credit down in 6-second increments. There is no separate overage rate: once the month's credit is spent, calls continue at the same per-minute price from the topped-up balance. Unused credit rolls over, capped at one month's credit.
VAT
The billing country is set under Billing → VAT & billing location and decides what is charged, on the plan and on top-ups alike:
| Billing location | What is charged |
|---|---|
| United Kingdom | Net price plus UK VAT at 20% — Pro £54, Scale £180 |
| Outside the UK, VAT-registered | Net price only; the reverse charge applies and a field records the VAT number |
| Outside the UK, not VAT-registered | Net price only; the supply is outside the scope of UK VAT |
Until a country is set, the account is treated as UK-based and charged UK VAT. Plan invoices are issued by Stripe, carry the VAT line, and can be downloaded from the Invoices tab on Billing; the Ledger tab records the VAT charged on each top-up.
Changing plan
Billing → Change plan presents the plans as cards. Upgrades take effect immediately — the new rate, allowances and monthly credit apply straight away. Moving down — including switching to pay as you go — takes effect at the end of the period already paid for; the paid plan's features, rate and credit remain until then. Payment is handled by Stripe and accepts cards, Apple Pay and Google Pay.
After a switch down, Billing keeps showing the current paid plan until the period ends. That is the paid period running its course — not a sign the change didn't take.
When the trial ends
New accounts usually start with a free month of Pro (see Choosing how you pay). At the end of the trial month, the saved payment method is charged for Pro — unless the plan was cancelled or switched first. Cancelling during the trial costs nothing: Pro stays live to the end of the trial month, any unused trial credit then lapses, and the account moves to pay as you go. One trial per organisation, ever.
What cancelling means
There is no minimum term. Cancelling a paid plan returns the account to pay as you go at the end of the paid period — agents, numbers, knowledge, call history and settings all stay intact, and calls keep working as long as there is credit. The lower plan's allowances apply from then on, so an account holding more numbers or knowledge bases than the new plan includes cannot add more until it is back within the allowance.